Which Watches Appreciate the Most?

Which Watches Appreciate the Most?

If you’re looking to invest in a watch that will appreciate over time, there are some key brands in the industry that you should know about. Watches, as with most consumer goods, appreciate when demand is high and availability is low. The brands that increase the most in value are those that produce limited-edition watches with short runs. Naturally, these companies must offer exquisite craftsmanship and functionality. Attention to detail in any luxury timepiece goes above and beyond what you’ll find among affordable consumer brands. These watches are painstakingly crafted and occasionally even assembled by hand.

If you’re looking for a watch that you can someday sell for a tidy profit, there are a few brands that can deliver. Consider these watchmakers for your next high-value purchase.

Rolex watch 535213


Rolex is one of the surest choices for watch appreciation. The world-renowned brand has outstanding name recognition and an untarnished reputation for quality and performance. Rolex has what’s known to be a celebrity-worthy selection, which only increases its value more. 

When Paul Newman wore the Rolex Daytona, its value skyrocketed. This design sold for $18 million at a 2017 auction. Tom Holland and Victoria Beckham have worn the Rolex Daytona as well. The value of the Rolex Daytona Platinum Ice Blue jumped 276% from 2018 to 2022, and the 18K model increased 348% over the same period.

The Rolex Milgauss Z-Blue is an eye-catching choice with its electric blue face and luminous hour markers. Justin Timberlake wore the style on “The Ellen Show,” adding to its fame and appeal. The watch retails for $8,300, but you can expect to pay around $15,000 to get your hands on one now.

Although Rolex watches are overwhelmingly popular, the company doesn’t have any plans to increase its production. Instead, Rolex can simply increase its prices, and dedicated fans of the brand will continue to pay them. With Rolex prices continuing to rise, it’s never too soon to purchase one.


Omega is a high-quality luxury watch brand, but it doesn’t have quite the same clout as Rolex. Omega also offers a greater supply of many of its watches, which decreases the scarcity appeal. However, select Omega pieces are a great investment. You just have to know which ones.

When astronaut Walter Schirra took his Omega watch out of the earth’s atmosphere, he instantly vaulted the product into fame. The Omega Speedmaster Professional Moonwatch was the first Omega to go to space. This timepiece was the accessory of choice for crewmembers on both the Gemini and Apollo missions. Each watch in this collection is individually numbered, so you know that you have a one-of-a-kind piece in your hand. 

There are many different variations of the Moonwatch. The Moonwatch Professional 310. goes for $45,000, while the Moonwatch Professional 310. is priced at just $6,100. Despite the vast difference, you can confidently invest in nearly any Moonwatch knowing that its value will appreciate.

The limited-edition Omega Seamaster 300 Spectre series was restricted to just 7,007 pieces. It originally sold for $7,500 but now goes for around $10,000, primarily on auction sites. This watch was featured in the James Bond movie “Spectre” in 2015. Though the watch in the film was adapted for the spymaster’s needs, its mere appearance added the Seamaster 300 Spectre to the valuable ranks of Bond watches that will enjoy solid price appreciation over time.


Patek Philippe has proudly supplied customers with gorgeous luxury watches since the company’s founding in 1839. The brand has centuries of proven craftsmanship and quality standing behind its name. Every watch from this manufacturer is painstakingly assembled by hand. For this reason, nearly every Patek Philippe timepiece appreciates in value over time.

The Patek Philippe Nautilus is one of the best-known and most highly coveted sports watches in the world. The Nautilus watch face features the distinctive shape of a porthole, thus the catchy name. The Nautilus collection features many variations on this design, but nearly every selection carries an impressively high value. 

The Nautilus 5711 in stainless steel has a retail price of $34,890 but goes for a market price of $91,093. The Nautilus Perpetual Calendar 5740 in white gold has a retail price of $151,400 but a stunning market price of $211,304. The Nautilus Travel Time 5990/1R in rose gold retails for $118,280 but enjoys a peak market price of $253,432. If you’re interested in seeing your investment’s value increase, a Nautilus watch is nearly always a smart selection.


The Audemars Piguet brand has never depreciated. This Swiss watch company was founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet. Today, it still holds tight to its roots and is a family-owned business. Though the Audemars Piguet name doesn’t have the global recognition of Rolex, it’s actually considered a superior brand within the watchmaking community thanks to its stellar craftsmanship and extraordinary attention to detail.

The Royal Oak Jumbo watch from Audemars Piguet is one of the highest-value watches on the entire market. Its outstanding craftsmanship and timeless style make it a coveted piece that’s held its value year after year. This was the first large luxury sports watch available when it went on the market in the 1970s. Audemars Piguet designed it as their last resort when facing bankruptcy during the quartz crisis. The official retail price for the Royal Oak Jumbo is $29,017. However, The Diamond Pro lists its price at $82,700. 

All of the most highly coveted watches from Audemars Piguet are part of the Royal Oak line. Though the company does offer other styles, a Royal Oak watch is the best choice if you’re looking for a piece with outstanding potential for appreciation.


If you’re ready to add a new luxury timepiece to your collection, these are the brands you want to target. At Las Vegas Jewelry and Coin Buyers, we have a wide range of valuable watches for you to choose from. Come explore our selection today.